Here's what Google actually sees
SSG, SSR, CSR — only
one
ranks on Google.
Ranks
Ranks poorly
Doesn't rank
Ranks
SSG — Static site generation
Pre-built pages
Every page is built
once, ahead of time
. Google arrives and gets a finished HTML page — instantly.
G
✓
Indexed instantly
~0.1s
Ranks poorly
SSR — Server-side rendering
Built on demand
Every visit triggers a
fresh build on the server
. Google has to wait — slow pages get crawled less.
G
!
Slow = penalised
1–3s+
Doesn't rank
CSR — Client-side rendering
Built in the browser
The page is assembled by
JavaScript inside the visitor's browser
. Google gets an empty shell.
G
<div id="root"></div>
✕
Nothing to index
empty
That's why most
AI-built websites never rank
— they default to
CSR
. Build with
SSG
.