Ch 6 — Index & Technical SEO
Technical SEO — 3 things. Claude handles the rest.
Technical SEO used to mean a checklist of 50 things. Now it's three steps — and AI does the heavy lifting.
1
Sitemap.xml
A list of every page
A map of your site for Google. Tells the crawler every URL worth indexing — so nothing gets missed.
<urlset>
<url>
<loc>example.com/</loc>
</url>
<url>
<loc>/blog/how-to-unclog…</loc>
</url>
<url>
<loc>/services/emergency…</loc>
</url>
</urlset>
Do this
Submit it once to Google Search Console. Done.
2
Robots.txt
The crawler's rulebook
Tells bots where they can and can't go. Points them to your sitemap. One tiny file, site-wide.
# robots.txt
User-agent: *
Allow: /
Disallow: /admin
Sitemap: example.com/sitemap.xml
Do this
Claude generates it. You don't touch it again.
3
Google Lighthouse
Your performance report
Scores your site on speed, SEO, accessibility, best practices. Run it → paste the report to Claude → it fixes everything.
98
Performance
Core Web Vitals
100
Best Practices
HTTPS, console…
Do this
Copy report → paste to Claude. It fixes images, fonts, CSS blocking.